This content appears on TikTok hashtags including #dhgate (which has a staggering 148 million views), as well as commonly on the hashtags #dupe (181 million views) and #replica (52 million views).Ī closer look reveals how this content is proving successful for some TikTok influencers. It appears the videos, which were being promoted to TikTok users in their ‘For You’ page on the platform’s app, involve influencers purchasing fake items on the Chinese e-commerce marketplace DHGate (and occasionally on Amazon and AliExpress) and then reviewing them on TikTok videos. One influencer tells WTR that there is a “large audience” for TikTok posts about ‘dupe’ items purchased on online marketplaces – and says that fashion brands need to adapt or risk fake products becoming trendy to the younger generation.Įarlier this week, fashion blog StyleCaster reported on “the world of DHGate” on TikTok, wherein “knockoff design bags” are “being flaunted on TikTok” and “praised for the reasonable price tags”. Brands risk counterfeits becoming ‘trendy’, making war against fakes harderĪn increasing number of young content creators on the TikTok social network are promoting counterfeit goods, with videos receiving tens of millions of views.Influencer reveals ‘dupe culture’ attracts a large audience on the social network.Hashtags related to counterfeits have over 100 million views on TikTok.
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